Toyota France recently unveiled its new gem, the Toyota C-HR, at a memorable evening dubbed “THE ART OF BOLDNESS”. Masculin.com had the honor of being invited to this event, where boldness and creativity were celebrated, reflecting the revolutionary design of this new model.
An Innovative Campaign
The campaign “THE ART OF BOLDNESS”, orchestrated by Toyota France and The&Partnership agency, brilliantly merged art and automobile. Three influential content creators, Natoo, Pierre Croce and Emy LTR, were challenged to create an artistic work, symbolizing their vision of boldness. These works, revealed during the evening of January 23, 2024 at “The Top Floor” in Paris, captivated the audience, just like the Toyota C-HR itself.
The Toyota C-HR: An Iconoclastic Design
The Toyota C-HR, with its “concept car on the road” look, embodies a bold aesthetic that remains as daring as the model it replaces, a great success for Toyota. This second generation of the coupe SUV, marketed at the beginning of 2024, pushes the boundaries of automotive design. Available from €34,900 or €399/month, the C-HR is a style statement as Toyota has known how to make for several years.
Cutting-edge Hybrid Engines
The new C-HR offers self-charging hybrid engines Hybrid 140 and Hybrid 200, as well as a Plug-in Hybrid 225 version, a first for this model. These options promise to provide a perfect balance between performance, driving comfort and energy efficiency and we are eager to get behind the wheel.
High-end finishes and equipment
The C-HR is available in several finishes: Dynamic, Design, Collection, GR SPORT, as well as the special series Collection Première and GR SPORT Première. Each version offers rich and sophisticated equipment, ranging from 17 to 20 inch alloy wheels, to JBL Premium audio systems, through heated seats and an HD touchscreen.
Is Toyota letting loose?
This evening and the launch of the C-HR showcase Toyota’s commitment to innovation and boldness. The brand continues to push the boundaries of technology and design, while staying true to its legacy of quality and durability, which remains the real trademark of the Japanese manufacturer.
The Toyota C-HR is, much like the creations of our influencers, a small work of art in motion, and undoubtedly a symbol of audacity and innovation. Because if Toyota surprised everyone a few years ago with its first model, it again affirms its desire to propose a quirky model, far from stereotypes.
With its striking design, hybrid engines and up-to-date equipment, the C-HR is ready to conquer the roads and hearts. At Masculin.com, we are excited to see if this model will achieve the success that Toyota hopes for!